Sentinel Advisory

When effort and investment are high, but outcomes feel fragile or constrained, something in the revenue system isn’t behaving as it should.The businesses we work with are not idle.Sales are happening.
Marketing is active.
Teams are busy.On the surface, the business looks fine.Yet profitability and cashflow are not reflecting the level of effort being applied.That gap creates pressure.Cash in the bank does not match the activity going in.Decisions feel heavier than they used to.Growth feels harder to unlock than it should.Often, nothing is dramatically broken.Key parts of the revenue system have quietly drifted out of alignment.Left alone, those inefficiencies compound.Addressed early, they restore stability, headroom and control.

What We Do

Sentinel Advisory provides independent commercial oversight.We help owners and Managing Directors identify:
• Where revenue and profit are eroding
• Where moving parts are no longer working together as they should
• What needs stabilising firstThe focus is simple:
Activity into outcomes
Revenue into profit
Profit into usable cashThe goal is not more noise.It is predictable revenue, protected margin, and the space to operate with confidence.

Who This Is For

This is for owners and Managing Directors of service businesses with:
• Established demand
• Delivery teams and overhead
• Meaningful monthly investment
• A sense that results should be better than they areSome are growing.Others have stalled.What they share is complexity and the recognition that waiting rarely improves it.

Ways of Working

Diagnostic Engagement

A focused, paid engagement to identify misalignment and define clear commercial priorities.

Ongoing Advisory

Structured oversight to maintain stability and disciplined execution over time.

Fractional Leadership

Tightly scoped, responsibility-led involvement where deeper stabilisation or ongoing guidance is required.

Engagements are selective and scoped carefully.

Starting a Conversation

If revenue is not translating into the outcomes it should - or you want stability as the business grows - start with a conversation.
Initial discussions assess fit on both sides.
Email us to explore initial steps.